FOUNDER · AUTHOR · CHANGEMAKER
Sapna

Jain Chaturvedi

"When a person rises internally, everything connected to them can rise too."
POWER OF I Magic24x7 I COOK Magic Author Mumbai
S
Body.
Food.
Identity.

"Nothing is separate.
Everything is connected."

36+
Years
3
Ventures
1
Book
10
Dimensions of Life
Her story

36 years of building. One belief.

Sapna Jain Chaturvedi is an entrepreneur, founder, and changemaker with 36 years of experience across media, entertainment, food, and technology. Over the past three decades, she has built ventures, developed brands, navigated business cycles, and worked across industries that shape both everyday life and human culture.

Magic24x7 was not built from a textbook. It was built from a life lived — through loss, depression, and rebuilding — and the lasting realization that every external rise begins with an internal one.

While people are taught how to earn, compete, and survive, very few are taught how to build healthy relationships with themselves — with their body, their habits, their dreams, and the people closest to them.

When self-respect, awareness, and connection are missing, the consequences appear everywhere. Magic24x7 exists to shift attention from breakdown to health and happiness — before it's needed.

Insaan

Stronger individuals create stronger families. Stronger families create healthier communities. Healthier communities create a more humane society.

Three pillars

One purpose

Three connected ventures, each a different layer of how humans relate to themselves.

🌹
Charitable Trust

POWER OF I

Addressing the most neglected gap in modern society: the relationships people hold with themselves. Flagship mission I Love My Body promotes lifelong respect toward the one companion every person lives with for life.

Learn more →
Happiness Platform

Magic 24×7

You Magic 24x7 Happiness (OPC) Pvt. Ltd. — India's first FoodTech ecosystem combining food, convenience, wellbeing, and innovation. A curated home for Magicians across all 10 dimensions of life.

Visit platform →
🍳
Food & Cooking

I COOK Magic

Where the philosophy of conscious eating meets the joy of cooking. Fresh, simple, transformative meals that nourish body and soul alike.

Visit iCookMagic →
I Love
What I
Feed My Body
Happiness Now. Illness Never.
The Truth About Food,
Science and Philosophy
Sapna Jain Chaturvedi
NEWbook by Sapna
The book

I Love What I Feed My Body

A manifesto. A radical reeducation in food, feeling, and full-body truth.

Rooted in modern science and ancient wisdom, this book exposes what the world has gotten wrong about food — and shows you how to reclaim joy, accountability, and freedom.

It breaks free from diets, rules, and noise. No preaching, no pressure — just simple, honest truths. Not about perfection. About feeling good, every day.

Get the Book →
The philosophy

Being Insaan

Through entrepreneurship, philanthropy, and the philosophy of being human, Sapna is committed to building systems that help people live with greater health, dignity, responsibility, and human connection.

This is not a brand value. It is a lived practice.

— Sapna Jain Chaturvedi
Newsletter

Happiness on My Plate

One slow Sunday read on food, body, and conscious living. Free, always.